As a talented attorney, you already have all the skills you need to quickly tick off everything on your to-do list. But getting a full caseload is easier said than done. In fact, many attorneys struggle to maintain a constant stream of clients. Instead, they’re much more familiar with “feast or famine” — either they’re up to their necks in work, or they’re flipping through the Rolodex, hoping for new leads and opportunities.
If you ever find yourself spending too much time working on generating new leads, you’re in luck.
Secrets to Maintaining A Steady Stream of Clients
We’ve compiled five surefire techniques that keep clients streaming in — ensuring you won’t have to worry about slow periods again.
Get out of the office and into seminars and conferences to rub elbows with your ideal clients. Another idea: Join local legal associations to talk to other eDiscovery lawyers about how they keep new work coming in.
Promote yourself as an authority by getting in front of people. While public speaking can be scary, lining up a few speaking sessions at a local conference can increase your exposure, and the attendees at the event will view you as a valuable resource.
Finally, ask for referrals from your best clients. They want you to see you succeed, so they’re more willing to think hard to come up with any friends or neighbors who may benefits from your services.
2. Stay in touch with your clients.
Ask them to join your email newsletter. In that email blast, you can cover news on everything from your business to industry news. You can also use your newsletter as a way to give general advice to clients.
Not only will this promote you as a thought leader, it’ll also keep you in the front of their minds — making you a likely resource when they need your services in the future.
3. Stay active online.
This will require a little extra work on your part, but it’ll be worth it in the long run. Start a blog to establish yourself as an authority. You can write about questions your clients have, the state of your industry, or eDiscovery tips.
Writing regularly will increase your website’s search engine optimization, which means you’ll create more visibility for your business.
Finally, keep your social media profiles active. By giving you an extra avenue to share industry news, your blog posts, and your speaking engagements, it’ll create more visibility for potential clients.
4. Establish a strategic partnership.
Wouldn’t it be great if other professionals and businesses sent work your way? By establishing strategic partners, those tangential to your business will send over qualified leads for a small percentage of the profits made from those leads.
This will cut down the amount of work you’ll have to do for advertising.
5. Let leads find you. Join LexInsight.
By doing so, you’ll expose yourself to people all over the country looking for talent like you. And since you’re promoting through LexInsight, potential clients know you’re reliable and trustworthy, making you the perfect choice.
Ready to expand your reach by bringing in extra clients? Sign up today to become one of LexInsight’s valued eDiscovery professionals.